Let your market know where you're at and what you offer. There are a number of ways to go about this depending on your goals and budget.
- The foundation of any Internet marketing campaign is getting listed with the various search engines. Understanding how they work is essential in the design phase of your site.
- Banner Exchanges are an excellent way of generating traffic. Swap your banner with another site owner. Naturally you want to trade with sites that would appeal to your target audience without being in direct competition with your own web pages.
- Internet classified ads and auctions. These are an excellent way of promoting your site and making a profit at the same time.
- Bulletin boards and Internet clubs.
- Update all your existing advertisements and company info to include your site. Don't place an ad without your .com on it. Don't hand out a business card without it. Many small local newspapers have an area for local web-merchants, use them. Get some bumper-stickers printed. Use the signature option of your e-mail to refer to your site.
I design your site to be "search friendly" and will submit it once to the major search engines for you. After the initial submission which is included in my design/hosting package, additional submissions are $20.00 per session. A session includes submission to AltaVista, Lycos, HotBot, Excite, WebCrawler, C4, Go.com, Google, Netscape.
The maximum frequency of submission is once per month.
If you feel it essential to rank highly in search engine listings it may be necessary to construct a page(s) specifically for that purpose. This involves in-depth key word research targeted towards specific search engines as well as additional design considerations. It can be a lengthy process. The minimum base price for this service is $300.00 and can increase significantly depending on the effort required. I make no guarantees as to where youŽll rank in the search listings. There are also many online services which, for a fee, claim to be able to guarantee a high search ranking.
Getting visitors is only half the battle, your content is what will bring them back. Site "stickiness" is a measure of how well your pages retain visitors. You must provide content that will keep your guests interested and likely to return. Having a "telephone listing" web site serves it's purpose but doesn't do much to promote a return visit and certainly does not take advantage of what the Web has to offer.
I can help in developing a spiral marketing approach to your site that will promote return visits and repeat customers.
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